Study: My Understanding of Tests

How to Test Your Pay per Click (PPC) Ad Copy

The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.

The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. It can be noticed that one of the reasons why a campaign makes it or not is trying various types of ads.

What and How Should You Test”

In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. The focus of this article will be the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.

Test1: KeyWord Home Electronics:

Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Test2: Home Electronics:

Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.